Midtown Greenway

Midtown Greenway Final Poster/Postcard

Greenway Poster First Draft

For the Midtown Greenway project, we worked in groups to create a promotional piece to advertise the Greenway. Liz, Tessa, and I worked together and came up with the idea of designing a poster to hang up in coffee shops and other local venues, as well as a postcard that can be mailed out or passed with information regarding the Greenway. In the first version the idea was to have a pocket on the poster as a place to put the postcards with more information on upcoming events or involvement, but assembling the pocket on multiple posters did not seem feasible. We embraced the design and layout of the Greenway's newly redesigned website and used parts of the design in our poster/postcard, as well as the colors and fonts. We wanted to show the various ways of becoming involved in the Greenway, from donating your time and or money, the levels of becoming a member, or simply new ways of changing your lifestyle the make the world greener.